To increase your brand visibility over social media, make sure to follow some rules seriously to make your brand stay ahead of everyone on social media.
1. USAGE OF HASHTAGS
It is a well-known fact that hashtags play a great role in increasing engagement but only if used in the right manner, therefore it is quite important to know how to use hashtags.
More than 2-3 hashtags should not be used because it decreases the engagement among users. You should research about what hashtags are trending so that you can use them with your posts. Special characters like apostrophe, hyphen, commas, spaces should not be used in hashtags.
2. USAGE OF INFOGRAPHICS
Infographic is prepared in an easy way with the combination of catchy graphics and statistics related to data and facts and you will get everything one wants. People always share the posts with infographics.
3. KNOW THE WHY, HOW, WHAT, WHICH, WHERE OF ALL SOCIAL MEDIA
There are numerous social media platforms nowadays but the kind of content posted on them varies with every platform. While LinkedIn covers professional discussions Instagram, Facebook and twitter are quite similar in this manner, they engage people on an emotional level and a business level at the same time.
You need to know all about these social platforms to make the best use of the and to create a buzz about your brand.
4. USAGE OF URL SHORTENERS
The major target of your social media pages is not just to fetch likes, shares, comments and followers, of course this is all very important but the major the major task of these is to drive traffic to your website. The URL shorteners help you to measure the reach and the success of your post by providing a URL which can easily be tracked. The traffic brought by these to your website can later be tracked by Google analytics.
5. BUILD TRUST AND CREDIBILITY WITH YOUR USERS
The more you interact with your social media followers, the more frequently you reply to their comments, the more they trust your brand and the more credible you come out to be.
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