Digital Marketing for Industrial Manufacturers
In today’s connected world, consumers have all the knowledge they need on their fingertips, because of the internet. They expect easy and friction-less sales experiences. Industrial manufacturers now realize that digital platforms are as important for his/her business as their machines in their factories. Here are some tips enlisted to make the buying process smoother for your customers.
Here are some ways to make sure that your customers’ digital journey is as hassle free as possible
ON THE MAP: ENSURING CUSTOMERS KNOW ABOUT YOU
When people look for options online to buy a product or service, you must ensure that you are one of those options. When someone googles about the service you provide, your website should appear as high as possible. For that to happen, keep the following things in mind.
a. Ensure search engines can understand your website
Sites with simple structure and clear navigation and language are easy for search engines to understand. Here your prime motive has to be to help search engines access, interpret and index your website without any complication.
b. Use off-site factors to make you site appear credible, relevant and trustworthy
You need to ensure that there are some external links which redirects users to your website. These external links should be reliable and credible sources.
THE RIGHT INFORMATION: PROVIDING CONTENT THAT MEETS EXPECTATIONS
Like in a physical journey, people need certain information to reach their destination. Similarly, in an online purchase journey, customers should get the required information about your business so that there is no ambiguity in the process and the purchase happens in a hassle free manner. They must understand exactly what they are watching and must be guided through signposts to move forward. This role is played by the content.
Leveraging internal insight, to make complicated information easily understandable and accessible
An ideal content is easily understandable for its readers, contains relevant subject matter and brief. This a must for serving your traffic the best way and ensuring your customers get the required service they deserve.
Share stories that brings out confidence in service and competence. The greatest proof of your offering is in your product or service or the experience and the process of delivery. It also depends on factors like the coordination of your supply chain, your delivery efficiency, the exchange or return policies, offers etc. Be confident and transparent about your working and let your potential customers know these stories about you.
ALL THE RIGHT SIGNPOSTS: FINISHING THE JOURNEY WITH EFFECTIVE CRO
While the content ensures that the prospect gets all the information about your business that they require, CRO (conversion rate optimization) emphasizes on providing signposts and leading them to your website.
Simple procedure and design play a great role in converting a prospect into a customer. You need to realize that a call -to -action is the step between content and conversion into a client.
ENSURING REPEAT VISITS: TURNING FRESH CUSTOMERS INTO LOYAL CUSTOMERS
Customer service is critical, even in the online purchase model.
Delivering customer value through a set of attractive practical resources.
Innovative training videos or tutorials for instance are a great kind of compelling resources which add value to the customers purchase and make the experience with the product even better.
An additional benefit to them would be that these videos will be free which works well for your relationship with them. These will result in repetitive sales.
Going the extra mile to support customers
A telephone support system might work well but offering a real time after sales service is even better. This means that the customers can make a live video call with the professionals during the business hours. They can get their issues resolved on that private call which makes the whole process a lot easier for them.
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