Over the past years, social media platforms have become a major way for businesses to present and promote themselves as its on a continuous boom. Everybody spends a considerable amount of their time on social media and hence it’s a great place for brands to approach them.
Therefore, every business needs a conversion strategy. Just imagine what would happen if a great fraction of your social media followers turned into your clients.
SOME ELEMENTS OF SOCIAL MEDIA CONVERSION STRATEGY
1. IDENTIFY YOUR MARKET
You should know your customers’ preferences well. Your brand should stand for what your customers want, it will save you both time and efforts as you can come up with offers that would definitely attract customers.
2. STAY ACTIVE ON ALL PLATFORMS
Being active on all platforms is quite essential, it enables you to be on the feeds on your followers and therefore on their minds. You need to regularly stay in touch with your existing followers to convert them into clients while gaining more followers. This can be only done when you put in regular efforts and are active on all your social media platforms.
3. REMAIN RECEPTIVE AND RESPONSIVE
You just don’t have to post regularly on social media, you also need to be responsive to comments and messages, you need to stay connected with your followers. They may have a complaint, a query, a suggestion or a compliment, which they may await response to. This way you will not only keep them satisfied but will also let you get better insights for your business.
4. KNOW HOW YOUR PLATFORM WORKS
You must be well aware of how online platforms work and which platform works best for your brand. You must use more tools and techniques to improve your presence on that platform. Different platforms require distinct strategies to increase reach and gain followers. A strategy designed for LinkedIn may not work for Facebook, similarly an ad campaign may work well on twitter but not on Facebook.
5. EMPLOY AUTOMATION TOOLS
Being swamped in various business operations, you cannot wait around all day and surf and post on social media. A simple way to avoid this is by pre- scheduling your posts all across your social profiles. This can be done with the help of an automation tool. This saves time and efforts. But do not forget to interact with your followers on a regular basis.
6. HOST GIVEAWAYS
Giveaways are the rewards your followers get for supporting you. They are a great way of attracting new followers as well. It even encourages them to refer your brand to their fellow beings.
7. CREATE AN INFLUENCED MARKETING STRATEGY
It is a great strategy to collaborate with the social media influencers with huge following base. This way you get represented to a great number of new users by someone they follow and trust, who totally swears by your product.
8. USE RELEVANT HASHTAGS
Hashtags are kind of keywords on social media platforms. Make sure you use relevant, popular and most followed hashtags.
Just keep in mind that you need to develop friendly relationship with your followers and clients. Follow all the above mentioned pointers and you can successfully turn your social media followers into clients.
What all social media platforms do you use to promote your business? And which of the above tips will you implement from now on, let us know.